Tractor Design

These particular beauties stand by the side of the road on highway 168 which runs from Chesapeake Virginia, down to the Outer Banks of North Carolina. They’ve been catching my eye for years and the last time I went by I took advantage of a setting sun to shoot them in their natural habitat. I wasn’t sure why I found these simple utilitarian machines so compelling until a did a little research and discovered what my semi-trained eye for design already knew. They were designed by a renowned industrial designer named Raymond Fernand Loewy. Here’s the rest of the story…

Besides Art Deco inspired farm equipment Loewy, who was born in France, also inked the distinctly American lines of the Shell Gasoline logo, buses for Greyhound, the Lucky Strike cigarette pack and the Studebaker Avanti. Farmall tractors were made by the International Harvester company from the 1920’s to the 1970’s.

 

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